xīn huá shū diàn
Xinhua Bookstore, China's largest bookstore chain
新
xīn
abbr. for Xinjiang 新疆[Xin1 jiang1]
华
huá
abbr. for China
书
shū
abbr. for 書經|书经[Shu1 jing1]
店
diàn
inn; old-style hotel (CL:家[jia1])