jiǔ xiāng bù pà xiàng zi shēn
fragrant wine fears no dark alley (idiom)
quality goods need no advertising
酒
jiǔ
wine (esp. rice wine)
香
xiāng
fragrant
不
bù
no; not so
怕
pà
to be afraid
巷
xiàng
lane
子
zi
noun suffix, as in 椅子[yi3 zi5] "chair"
深
shēn
deep (lit. and fig.)
